The TB12 Brand is a Complete Scam

Since Tom Brady’s MVP season at age 40, many wonder how he is still playing a peak performance at age 40. With the release of Brady’s documentary series and his book, The TB12 Method, he gives a look into his methods and process for being the great quarterback that he is.

This method is sold as something great for everyone of any age. Is it good for young high school athletes hoping to emulate an NFL great? What about for someone trying to lose weight? In my opinion the whole thing looks like a scam, that’s not worth paying for.

Brady makes statements in his book ranging from nutrition to his types of workouts and why he believes they work. The problem is they are back by little to (mostly) no scientific evidence. Many experts in a variety of related fields believe many of the statements are actually false, based on their understanding of the human body (link). So can you trust this book?

It all comes down to how much you trust Tom Brady.

With no research having been done to support Brady’s claims and the voices of experts saying some are actually false, scientific backing goes out the window. However, Tom Brady is one of the greatest players in NFL history, and his opinion obviously holds value because it has clearly worked for him.

The problem is much of Brady’s fitness philosophy was based by his business partner Alex Guerrero who has a very checkered past as a self taught exercise guru. He has been investigated twice by the Federal Trade Commission for making false health claims about his products that could cure cancer or reverse the effect of concussions.

Many of these health tactics used by Brady, are based from Guerrero, which is obviously up to the consumer, but it just does not seem very trustworthy, collectively.

Many of the other health tips offered in the book seem like a bit of common knowledge such as cutting down on carbs or eating vegetables, which can be found in a variety of other expert backed online sources.

Some of the exercises and diets described by Brady are also so specific that they require specific supplements, materials, or tools that can be bought from his website. The problem is many of these products are sold at outrageous prices.

One example is the water with “72 trace minerals” that Brady emphasizes as a necessity to stay hydrated. That’s great, but it comes down to 15 dollars a bottle. Or his exercise tools that are necessary for the pliability he stresses (that is not backed by any scientific evidence) that are way over the top in cost. Such as an exercise mat for 80 dollars or a vibrating roller for 200.

The book points to products like these constantly with pictures and quotes on how great they are from Brady. Collectively, this looks like a marketing scheme that is completely untrustworthy with no scientific backing.

This method is selling for one reason and one reason only: the name brand that is Tom Brady. But consumers should take into consideration some of the facts before they consider purchasing any of his overpriced products, the book, or attempting to take on the TB12 method.

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